It is not hard to imagine that the day Rado stops innovating will be the end of the dream for the ultimate ceramic watch.ĭA MAN Caliber: Hi Matthias, nice to have you with us. The anchor-logoed watchmaker now offers a wide range of enticing ceramic timepieces in a variety of shapes and colors, literally like no other. Moreover, Rado has come to master both monobloc construction and plasma high-tech ceramic technology. But it has grown by leaps and bounds now, and the influence of this growth was quite obvious at Baselworld 2015, where ceramic watches became part of almost every brand’s collections. Rado was known for sleek rectangular ceramic watches with little variation in design. This might sound a little cliché if one to bring up the subject a decade ago. And to this very day, watch cases are where where Rado sheds its blood, sweat and tears to constantly innovate and continuously pave the way toward a new generation of advanced ceramics. Five years later, it introduced the world’s first scratchproof timepiece, the DiaStar watch-a monumental creation that shook up the industry. Founded in 1917 by three brothers, namely Fritz, Ernst and Werner Schulp in Lengnau, Switzerland, the company only began selling watches under the Rado name in 1957. Rado has over the years been a dark horse in the horology industry. HyperChrome Automatic Chronograph Tachymeter Matthias Breschan, the CEO, paints a picture of the next generation of high-end ceramics Without Rado, the history of ceramic watches might have never progressed as it did.